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New GONOW Move Freely Live Fully
New GONOW Move Freely Live Fully
On May 6, CCTV's Focus Report aired a special segment marking the first quarter of the "15th Five-Year Plan" opening year — China's Foreign Trade: Resilient Across the Globe, Brimming with Vitality. As a benchmark enterprise in China's RV industry, New Gonow RV (0805.HK) made a headline-grabbing appearance at the Canton Fair and was featured on this national-level media platform, serving as a vivid example of how Chinese companies find the confidence to go global.
— Excerpt from CCTV Focus Report, May 6, 2026
From April 23 to 27, New Gonow RV — making its Canton Fair debut — became the center of attention at the exhibition. Visitors from home and abroad flocked to view its classic towable RVs and modular architectural product models. The scene echoed China's impressive Q1 2026 foreign trade figures: total goods imports and exports grew 15% year-on-year to reach 11.84 trillion yuan. Focus Report turned its lens on New Gonow precisely because it offered an answer to a pressing question: when the external environment is uncertain, where does a company's confidence come from?
A few years ago, a single imported fiberglass panel could hold up an entire vehicle's delivery for months. Unable to wait and unwilling to rely on unreliable suppliers, New Gonow sought domestic alternatives and used its own quality standards to drive the supply chain upgrade. Today, the company has built a fully self-sufficient supply chain, with all components sourceable domestically.
The most direct result of this autonomous control is delivery stability. Against a backdrop of global logistics volatility and supply chain pressure, New Gonow's reliable fulfillment capabilities have become a key pillar in earning international market trust. As Focus Report noted: "A complete, stable, and highly efficient supply chain with broad partnership potential is no longer the experience of one or two companies — it is the shared sentiment of the entire exhibition hall."
Strengthening the supply chain is not merely about ensuring delivery — it also underpins generational product upgrades. Drawing on a solid R&D and manufacturing foundation, New Gonow is taking a page from the new energy vehicle playbook, equipping its RVs with larger intelligent interactive screens and driving the product line toward smart and electric mobility. As New Gonow RV founder Miao Xuezhong stated at an industry summit: leveraging new energy technology as a key driver, using electrification to reshape the industry landscape, and pushing forward a full brand strategy upgrade to achieve a breakthrough for "one brand" in the global market.
Focus Report noted that at this Canton Fair, new products, green products, and products with proprietary intellectual property accounted for 23%, 22%, and 25% of exhibits respectively, adding that "innovation oriented toward the new, the green, and the smart has shifted from being a bonus for individual companies to becoming the cornerstone of China's foreign trade in navigating turbulent waters." New Gonow is a prime example of this trend — redefining the lifestyle proposition of RVs through technological innovation, and building a technical barrier in global markets that is difficult to replicate.
A researcher from the Ministry of Commerce Research Institute observed in the program: "Under the current global environment, China's foreign trade enterprises are transitioning from cost-driven to value-driven growth." This assessment precisely captures New Gonow's path to globalization.
Unlike export strategies that simply compete on price, New Gonow has consistently committed to brand building, localization, and differentiation. Having cultivated the Australian and New Zealand markets for years — becoming a model of China-Australia economic and trade cooperation — the company is now accelerating the replication of its "ANZ model" to expand into mainstream European and American markets, forming a dual-engine approach of "overseas breakthroughs and domestic cultivation." From "selling products" to "establishing a brand," from "going global" to "rising globally," New Gonow has built a genuine competitive moat through long-termism.
By focusing on New Gonow, CCTV's Focus Report revealed the deeper code behind China's foreign trade resilience: not a passive capacity to withstand pressure, but an active capacity to grow; not the lone courage of a single enterprise, but the collective wisdom of supply chain collaboration; not short-term profit-seeking, but the long-termism of building a lasting brand.
From autonomous supply chain control, to product innovation oriented toward the new, the green, and the smart, to the global rooting of proprietary brands — companies like New Gonow are pooling individual strength into the collective confidence of China's foreign trade. And that confidence is more than enough to carry China's foreign trade as it strides resiliently across the globe, full of vitality.
